iStrat Support Services - Communications Planning

Communications Planning helps to define the strategy for communication
and answers each of the following questions:

P How to communicate (i.e., what methods are most appropriate);
P Who the communications should be directed to (i.e., target audience);
P What to communicate; and
P When to communicate (i.e., frequencies).

Communications Planning and Implementation

One of the biggest epiphanies that Project Managers experience at some point in their careers is the day they realize that they’re actually in sales! If organizations are to achieve the benefits identified in the Business Case, it follows that end users are going to have to embrace the new technology. In turn, this requires a well thought-out Communications Strategy that stresses the benefits to the end users or your particular audience. In essence, one of your challenges is to sell the end users on the ‘what’s in it for them’ message.

Depending on your audience, their geographical distribution, the length of the project and the degree of technology and process change involved, your Communications Strategy may require developing and presenting Road Shows, developing and distributing Newsletters, publishing a project website, developing a video, or the use of other communications tools. Too, you’ll need to incorporate in that strategy the methods, timing, and content for reporting progress and issues to various areas of the organization.

Communications Planning covers the process and required resources for tailored communications, information content, and schedule and delivery mechanisms. Using iStrat's Communications Methodology, employees across the affected areas of your organization will be kept informed using a variety of communication media, employing both 'push' and 'pull' styles of communication.

The core objectives of iStrat's Communications Planning program are maximizing user involvement and maintaining executive management support - iStrat Support Services has many years of experience designing Communications Strategies and implementing them with rave success.

iStrat Support Services will work with you to identify and document communication objectives, risks and opportunities; identify the appropriate audience for each form of communication; select the optimal communication vehicles for each form of communication; and determine the appropriate frequencies for each vehicle. You can rely on iStrat to help you develop a Communications Strategy tailored to meet your needs; implement a process for optimizing communications with end users, team members and management; set up Executive Steering Committees and Advisory Boards; and develop and present Road Shows to both Management and End User populations.

Results - iStrat customizes the Communications Package to directly address and support your Strategic Needs and Issues. Leverage the iStrat experience to implement a program that dissolves resistance to change, and keeps you ahead of the ‘Communications Curve’!

Updated 04/24/2007

Copyright © 2005 iStrat Support Services, Inc.
Contact - t: 619.269.4843 | f: 619.358.9507 | e: info@istratsupport.com
Optimized for 1024x768 and above. Flash and Java Required. Email Webmaster


One of the biggest epiphanies that Project Managers experience at some point in their careers is the day they realize that they’re actually in sales! If organizations are to achieve the benefits identified in the Business Case, it follows that end users are going to have to embrace the new technology. In turn, this requires a well thought-out Communications Strategy that stresses the benefits to the end users or your particular audience. In essence, one of your challenges is to sell the end users on the ‘what’s in it for them’ message. Depending on your audience, their geographical distribution, the length of the project and the degree of technology and process change involved, your Communications Strategy may require developing and presenting Road Shows, developing and distributing Newsletters, publishing a project website, developing a video, or the use of other communications tools. Too, you’ll need to incorporate in that strategy the methods, timing, and content for reporting progress and issues to various areas of the organization. Communications Planning covers the process and required resources for tailored communications, information content, and schedule and delivery mechanisms. Using iStrat's Communications Methodology, employees across the affected areas of your organization will be kept informed using a variety of communication media, employing both 'push' and 'pull' styles of communication.

The core objectives of iStrat's Communications Planning program are maximizing user involvement and maintaining executive management support - iStrat Support Services has many years of experience designing Communications Strategies and implementing them with rave success.

iStrat Support Services will work with you to identify and document communication objectives, risks and opportunities; identify the appropriate audience for each form of communication; select the optimal communication vehicles for each form of communication; and determine the appropriate frequencies for each vehicle. You can rely on iStrat to help you develop a Communications Strategy tailored to meet your needs; implement a process for optimizing communications with end users, team members and management; set up Executive Steering Committees and Advisory Boards; and develop and present Road Shows to both Management and End User populations.

Results - iStrat customizes the Communications Package to directly address and support your Strategic Needs and Issues. Leverage the iStrat experience to implement a program that dissolves resistance to change, and keeps you ahead of the ‘Communications Curve’!